SOLD! The Grinch Sells the House That Made Him Love Christmas.

Marbella was buzzing with rumours about its new neighbour: a figure of Christmas doom year after year, the dread of every holiday lover.

And so it was. That Christmas, a short cinematic piece went viral. The one and only Grinch had bought a villa!

And of course, with all the gifts he's saved himself from buying over the years... it's quite understandable.

Casa Merengue. A villa in prime Marbella location, a very good estate agent — who felt strangely familiar — an attempted robbery, and an emotional story. That was all it took for The Grinch to fall in love and buy the house.

And now he tells us he handed it exclusively to an estate agency! And in less than three months they went and sold it!

And do you know what the most remarkable part is? They sold it above the asking price.

In other words, The Grinch is now even richer. Needless to say, we know those profits won't be going towards Christmas gifts.

CLICK HERE TO SEE THE VIDEO – HOW WEBSTER STOLE CHRISTMAS FROM THE GRINCH

The agency in question is Webster & Co., and from what we can see they are an agency committed to exclusivity and highly competent when it comes to closing sales.

Three months. That's all the Websters' needed to sell this property exclusively.

Marketing is the point that has set Webster apart and driven the numbers they continue to achieve to this day.

It all started with an initial meeting with the property: understanding the owner's intentions, giving the home context and a visual identity. With that foundation in place, the work began.

The first big move was the Open House, an event to introduce to their audience that what they had previously seen across multiple agencies was now exclusively with Webster. A live music event, Christmas decorations, catering, and the crowning touch, the name couldn't be more fitting: Meringue.

Every detail was carefully considered to capture the essence of the home and allow potential buyers to truly connect with it.

Meanwhile, the part that anyone who knows Webster & Co. looks forward to most: the creative. A first property tour video was produced with the agent in charge, Lola González, and from there, a series of short creative videos followed, building up to the masterpiece: the campaign that launched the property into the spotlight. The most anticipated campaign of the year for Webster's followers: Christmas.

Every year, Webster builds its entire corporate strategy around making people think of Christmas and wonder what campaign they'll launch next. The Christmas window is reserved for their most special exclusives, because they know the attention will be massive.

And once the strategy is created and executed, the most fundamental part of the agency takes over.

The agents.

The ones who close the door that Marketing opens. A great strategy means nothing without a skilled, dedicated professional behind it.

Webster has a team of agents specialised across the different areas of Marbella and their surroundings, with a sales record and track of results that gives any owner the confidence of knowing their property is in the best hands. Covering a wide range of languages, the client portfolio behind Webster is what on many occasions, guarantees such fast turnaround times.

In this case it was three months. But if you scroll through their social media, you'll find more than one villa sold in a matter of a week.

When Casa Merengue first came to market, it was listed with several agencies before trusting Webster with the exclusive.

The metaphor behind this whole story is that sometimes it's not about exposure, it's not about having your home with everyone so more people can see it.